No More Bratz Dolls?
My daughter loves her Barbie dolls, as well as the similarly-sized princess dolls put out by the Disney Store. She has always wanted me to buy her Bratz dolls as well, but I have been reluctant due to the fact that the dolls portray girls with too much makeup, belly shirts, and high heels.
I gave in this Christmas and got her a Bratz Chloe Styling Head Torso. She wanted a styling head and this was the best price I could find (a mispriced item I got for $14.99 – about half of the retail.)
Interesting, then, to read the news that there may be an end in sight for the Bratz line of dolls.
MGA Entertainment Inc., who produced the Bratz dolls, has just been told by a federal judge yesterday that they can no longer make or sell all 40 dolls in their Bratz line. That includes the abovementioned Chloe. This is a response to Mattel’s claim (Mattel makes the Barbie line of fashion dolls) that Bratz creator Carter Bryant developed the dolls while still employed by Mattel.
Mattel and MGA have been fighting about this for years. Lately, the question the court has been wrestling with is whether only the first generation of Bratz dolls infringed on Mattel’s copyright or whether all the dolls in the line were in violation.
MGA will be allowed to wait until after Christmas to begin removing all Bratz dolls for retailers’ shelves.
So, now the question for consumers is: should we run out and buy a few dolls to keep put away in boxes and kept as collector pieces?
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