Life on Florida’s West Coast

Hannah Montana MP3 Player

My sister got my daughter a Hannah Montana MP3 player for her birthday this year and I have been downloading songs I have on my computer to sd memory cards. It was such a time saver that I already had a little folder on my hard drive just for Gigi’s songs and now she can run around and listen to her music without having to ask me to play it on my PC for her.

It’s just an inexpensive MP3 player, but adding those Hannah Montana graphics to the gadget and packing it with girly colors and lots of pictures of Miley Cyrus makes it a product that is now irresistible to girls like my daughter. Clever marketing is such an amazing thing. I love the idea of being able to charge more for a low quality item simply because you have the licensing rights to a hot music artist, even though less flashy products might indeed be higher quality.

Wait, let me clear something up – I do not love having to be the one paying for those low quality flashy items. I just love the irony of marketing said items. The MP3 player we have is actually a piece of junk. It does not turn on consistently and it is hard to charge. However, that picture of Hannah Montana on the front means my daughter is willing to overlook all of the crappiness and focus on the cool factor.

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