Life on Florida’s West Coast

Ode to Stress Balls and Promotional Pens

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Thank goodness for promotional items. I think almost my entire collection of pens and pencils here at home is comprised on things that have been away as freebies by various companies to promote the company or a medication or a maybe an event. And while my first loyalty lies with the concept of frugality and all things free, I will admit right here and now that the promotional items have done their job. I found my last plumber by calling a number on one of my pens and I found my last yard guy on a magnet someone gave me. :)

When I was working for my old employer, a manufacturer of plastics bags, I actually enjoyed the ordering of promotional items for our trade shows. I’d look to people I knew who attended a lot of trade shows to keep me up to speed as to which items were the most popular and the most likely to be kept instead of just tossed out once a person leave a shows. Little gel-filled stress balls are popular, as well as travel cups, water bottles, and t-shirts. Everyone loves good food-related promotional items, but they don’t tend to be kept on someone’s desk for years on end, so they are not the best choice if you are on the business end of the deal.

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