Procter & Gamble Sues Over Tooth Whitening Products
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You know, it’s a dog eat dog world, especially in the world of business and marketing. Companies love to patent products that they hope will help them corner a market and make billions. But, when the product is a simple variation on using hydrogen peroxide to whiten teeth, they really should expect that they will not be the only game in town forever.
Seriously. I was using hydrogen peroxide on my teeth as a child, and I am sure generation upon generation before me was doing the same. Maybe they would like to sue me for using the bottle of peroxide in my medicine chest on my teeth.
Procter & Gamble Co. is suing Johnson & Johnson over alleged patent infringement over teeth-whitening strips. P&G says J&J broke two of its patents relating to the whitener’s active ingredient and coating system.
So, what pissed off Procter & Gamble? Johnson & Johnson launched Listerine “quick-dissolving” whitening strips last year. Their strips claim to dissolve after five to 10 minutes and they are making Johnson & Johnson a boatload of cash. It is infringing on P&G’s sales.
Procter & Gamble insists that the whitening strips are their intellectual property and asks the court to stop other companies from making or selling any products that infringe upon P&G’s tooth-whitening patents and also for unspecified damages.
Somehow, I really just don’t believe we’re going to see only one brand of whitening strips on the drugstore shelves anytime soon.
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