A Viable Successor to Page Rank
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There was a time that Google’s Page Rank system was innovative and exciting. Their proprietary algorithm assigned a rank between 1 and 10 to all WebPages, therefore giving said pages a rank of “value” to the company’s search engine.
Over time, people began to look at Google’s Page Rank as the simplest way to determine advertising value on a site. Although Page Rank never really took into consideration things like actual traffic, most people in the SEO community felt that PR was good enough when it came to justifying how they priced their ad space.
In the past year or so, Google’s Page Rank system has become a messy tangle of arbitrary exclusion, overvaluation, and undervaluation. No longer can you look at the PR for a website and accurately ascertain its inherent value.
The collective force of the internet has become untrusting of PR and has been looking in earnest for a successor. For some, systems like Alexa are a good indicator, because they determine a traffic pattern. But, Alexa only counts the traffic of users who have installed toolbar software. Then there is Technarati, but its system is also only based on incoming links.
Welcome IZEARanks to the world stage.
IZEARanks measures both your site’s traffic and incoming live links (note that I said LIVE links). In fact, the ranking system is totally transparent and it is no secret that the numbers are calculated using the following data: 70% daily unique visitors, 20% daily active inbound links, and 10% daily page views. Right now blogs are the only sites the ranking system measures, but right now blogs are what a majority of the advertisers out there are looking for when it comes to finding wise ways to spend their advertising dollars.
IZEARanks collects the data it uses directly from the website. They do not use third-party measuring sources. There is no room for opinion, perception, or penalty in the IZEARanks system. It is all about daily, dynamic numbers. In fact, a site’s RealRank (RR) can change from day to day, because the rankings are constantly being updated.
Here is a simple graph charting this site’s performance for the past week. Of course, I have access to more detailed numbers, but this is a quick, visual way to see how my blog is doing in terms of traffic and linking.
Personally, I am excited about the potential behind using a RealRank. I want to be able to show my site’s advertisers exactly what kind of traffic they are getting for their advertising dollars. I want them to be able to see trends over a week, or month, or even year. I want the kind of dynamic calculations IZEARanks can offer. The internet changes from day to day. I am not content to use a ranking system, like Google’s RP, that only updates four times a year and often arbitrarily manually overrides scores. I want real numbers for the real internet.
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