Promote with Business Cards and Postcards
I have a website that offers free hair bow instructions. I also have an accompanying mailing list with over 1600 members. The members swap bow-making tips, information on starting a small business, and ideas for marketing their products. One company that I frequently see mentioned on the list is Vista Print. The ladies use the printing company for their business cards, bow display cards, and marketing postcards. They all agree that the product quality is superior and consistent. Plus, they LOVE the fact that Vista Print is forever offering promo codes for free products, discounts, and new product specials. When a new code comes out there is generally a flurry of excitement on the mailing list.
Personally, I have used Vista Print for business cards, Christmas cards, photo calendars (the favorite gift I gave to family members this past Christmas), and even for graduation invitations. I could use a local printer, but the online processes just quicker, simpler, and more affordable. I know from experience.
Believe me, when you have a small business that you run out of your home, you want to do everything you can to promote it for as little cash out of pocket as humanly possible. But, you don’t want to sacrifice quality. I am all for people who print their own business cards at home on their color printers, but unless you have a good quality laser printer and professional grade glossy paper, you are simply wasting an opportunity to present yourself in the most professional way you can.
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