More Information on Audio Advertising
It’s been like a wave sweeping over the internet these past several weeks – audio advertising, or Pay Per Play. It’s not necessarily a new concept, but the trend in contextual ads is leading the way and contextual audio ads seem to be a logical next step in the direction of website and product marketing.
There are already purportedly over 66,000 advertisers advertising online with audio ads – 5-second ad snips that play upon a page loading when the simple code is placed on a webpage or blog. The biggest difference between these contextual audio ads and traditional text-based contextual ads is that the audio ads pay out for each and every page load, not just for click-throughs. This is much like the familiar CPM payout that old-fashioned banner ads tend to utilize.
My personal advise is that it won’t hurt anything to go ahead an get signed up now. Then, sit back and take the implementation of ads slowly as the company works through the official launch of the Pay Per Play product in early February. You can take your time and test the ads on a few pages to what sort of return they register for you. The key is to get in early and keep your ear to the tracks to see what the results of the campaign bring to website publishers worldwide. How will Pay Per Play differ from its prior incarnation, Voice2Page (which launched in June 2007)? I’m not sure yet, but it is worth following along to see.