Newest Contextual Advertising Trend
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Advertising on the Internet has its own unique set of trends. You have absolutely got to be on top of those trends or you are going to miss out on what it is that is attracting surfers to any given website.
Of course, for the past several years the trend has been solidly in the camp of text-based contextual advertising. That means ads that are primarily text only (not banner graphics) and that appear on a site based completely in the content those sites are already displaying. That way, the ads will reflect the interests of the visitors to that site and convert into clicks based on actual interest.
Make way for the newest incarnation of contextual advertising – audio contextual advertising.
The gist is to run 5-second audio ads upon page load. The ads will aim to be as contextually accurate to the existing content as possible. The difference between these ads and traditional contextual advertising is that the publisher is paid for each time the ads play, not merely when a website visitor clicks on an ad. Publishers earn from every visitor 25% of whatever fees the advertiser has paid.
The program is still in beta testing, so right now they are pushing for accounts that will play the ads and collect data. They are also offering an affiliate program with this early sign up. These ads can be played on any website, even Facebook and MySpace, so the actual potential is limitless. If you have solid traffic, think about what you could earn from every visitor to your site.
I did sign up to see what the program’s full potential might be and will share my findings as I learn more.
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