Choose Your Advertising Network Wisely
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When you choose an advertising network, you need to look at a lot more than how much ads cost or how much you will get paid to host ads. You need to make sure that the reach of the ads is appropriate for your target audience.
Advertisers
If you are getting ready to run ads online, make sure that your ads are being seen by the very people you know to be your ideal audience. What good is it going to do to run an ad for new recipe card software if the ads are going to be running on sites for used car parts or dog grooming supplies? You want your ad to be seen by cooks, moms, crafters, or anyone else who might actually click through and make a purchase.
Publishers
If you are going to give up valuable retail space on your website, you want to ensure that your site’s visitors are going to find interest and worth in the ads they see. Otherwise, the only things you are going to get in the end are a bevy of annoyed site visitors and ads that do not generate any income for your site.
Niche Ad Networks
The good news is that there are niche ad networks popping up. I’ll give you an example. One of the more specifically targeted companies is Intergi (www.intergi.com), an advertising company that caters to gamers. They partner with the foremost gaming web publishers to give advertisers the exposure to gamers worldwide. Gamers are a very specific subset when it comes to purchasing trends. They are also super important right now to advertisers targeting the wired generation. Studies have shown that gamers aren’t just kids anymore. Most gamers are older, working adults with a good supply of disposable income. They are an advertiser’s dream.
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