My Case for PPC Advertising
The internet is a big place. If you want your website to receive as much exposure as possible, it just might be time to set aside an advertising budget. Of course, now that means choosing what kind of advertising to go with and where to advertise.
Let me make a case for pay per click (PPC) advertising. It was the hot ticket years ago on the internet, then it saw a fade in popularity, but with the advent of contextual advertising it has seen a resurge in popularity that has lingered for years now. Modern PPC advertising networks have a lot of safety mechanisms in place so that you are not going to pay for click fraud or for non-converting publishers. You pay only for the internet traffic that sees your ad and actually clicks through to your site. You can dynamically change your ad content and what you are willing to pay per click on a daily basis.
Most (not all, but still most) PPC ad networks have made a move to contextual advertising, which means that they keywords you specify will help ensure your ad is displayed on websites with like content. What that means in the people who see your ads will see them because they are already looking for similar topics and information. They are more likely to show an interest in your ad, and therefore your website.
If you believe the hype, you might think the only choices you have are Google and Yahoo when it comes to choosing a PPC contextual network, but that’s not the case. There are actually more economical options with just as many features, safeties and the same access to quality publishers.
One of those options is Adknowledge. They run BidSystem.com, behavioral targeting ad network where you can bid for traffic in display, email and search engines. They are offering new advertisers $50 in Free PPC advertising, so it is the perfect opportunity to try their network, test out some ads, and see if this is the solution that’s right for you.
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