Tip for Adding Usability to Your Website
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If you have a store or a restaurant or a school in a physical location I think the old adage “if you build it they will come”. When you have a website, on the other hand, you need to actually put effort into making sure your site is accessible, easy to use, and helps the user navigate the pages. Look at this custom search engine that was compiled for Collins College, for example:
http://www.google.com/coop/cse?cx=004734434582323036421%3A182liotgk9y
Collins has set up the custom engine to use for searching their website. It’s a great example of utilizing technology that already exists on the internet to integrate usability into your site. When your site visitors feel like they have a better handle on how to find the information they are looking for, they are more apt to spend more time on your site and consider your pages their last stop in their quest for an answer.
Consider integrating a customized search on your own website.
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