Life on Florida’s West Coast

Photo Touch-Ups like the Celebs

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We all know that when a model or a celebrity appears on the cover of a magazine, only apart of their appearance is based on their natural good looks. Once the photo has been taken, a team of talented graphic artists go in and do their magic: skin tones are evened out, thighs slimmed, unflattering shadows are zapped, colors corrected, and sometimes background images are even swapped. In the entertainment industry, photo enhancement is a fact of life.

We live in a digital age. Anyone with the right skill set can make the kind of changes I mentioned above. I am pretty skilled at Photoshop, for example. I have restored lots of old family photos, swapped out background for portraits I took of my daughter, and removed my fair share of blemishes from my own face in pictures. Even so, the learning curve for professional photo editing software is steep and the time it takes to do a really good, custom editing job is often long.

So, for all of you without the means to alter a photo, or for those of you without enough experience to do the big jobs, there is Fotofix.com. You can create a free membership profile on the site and they will fix your first photo for free. The system is simple. You upload a photo via your own computer or e-mail. Then, a professional artist works on your photos to your specifications. You can preview your finished product in a watermarked format and once the job is completed to your satisfaction, you then pay for the work.

Fotofix is for photos that need more than just a run through simple red-eye reduction software. I’m talking about a level of professional expertise utilized by celebrities and top pr agencies. This is the kind of service I would use if I took the perfect photo on my digital camera and I was unable to correct it well enough to use for a special portrait. I can only do so much on my own.

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