Life on Florida’s West Coast

In Context is What’s Hot

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Contextual advertising is absolutely what’s hot in the world of online advertising. Contextual meaning that an advertiser’s ads appear on websites or within text that is pertinent or related to the ad copy – in context. It’s what works.

One of the biggest bits of misinformation about contextual advertising is that can you just sign up for an account, zip through the details, and then sit back and watch your campaign bring you highly targeted traffic. If you are going to use tools like Google Adwords (the biggest PPC ad network online today), you need to know how to make a it work to your benefit.

You have to go into an Adwords campaign fully loaded with knowledge. There are several ways to accomplish this. You can:

  • Spend countless hours online reading forums and blogs and attempting to cull the gems out of the endless mounds of information available.
  • Hire a company to manage your campaigns for you.
  • Get your hands on a concise guide written by a PPC professional on the subject who has already found the “gems” through trial and error and then do it yourself.

Steve Baker, an expert in the industry, as developed a free guide on using Google Adwords. His website also features his blog, case studies, and additional resources like his popular Google Adwords ebook AdWords Agency Secrets Revealed! His input will help you manage your own Adwords account, which means more profit for you and 100% control over your own campaign.

Before you go rushing into your next ad campaign, check out Steve’s site.

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