Make the Internet Work for YOU
Unless you’re new to using the internet, then you can look around and see that things move faster online. A website that has been around for 10 years has been around a lifetime in internet terms. Marketing trends online are probably one of the aspects of the wired world that have changed the most over the years.
Gone are the days where flashing banner ads are actually attracting customers. In order to attract and HOLD the attention of today’s web savvy culture, you have to employ something that not everyone has in abundance – creativity. Interactive technology is sophisticated now. Most web developers need to continuously adapt, learn, and strive in order to stay ahead of the pack.
The same goes for anyone who hopes to establish a true presence on the net. You can no longer stand by the old adage that “if you build it, they will come.” You have to go out and tackle your audience. You must bundle your product and your concept with interactive “bang”. You develop a strategy and then use technology to your advantage. You don’t work for technology. Technology works for you.
Take Terralever as an example. They have worked with such heavy hitters as Red Bull, NASA, Microsoft, hp, and the NBA. All of thee companies have a massively successful online presence and I’m willing to bet that you could sum each brand up in one sentence: what they stand for, what they do, and who they target. Why? Because they have all employed an interactive marketing company that knows how to navigate the internet.
The internet is a legitimate business territory. Treat it like one.
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