The Drought of G-Rated Movies
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I have not seen my daughter since Thursday morning. It was her weekend with her father. I thought perhaps she and I could go see a movie when I pick her up from school this afternoon.
Naturally, I checked to see what was playing. She has already seen The Game Plan twice. It is PG-Rated, but was perfectly appropriate. The only G-Rated film I even see in the entire Tampa area is Mr. Bean’s Holiday and I am sure that will go over her head.
Other than those two films, the only movies with even a PG rating are “The Seeker” (which may be too intense for her), the documentary “Sharkwater” (which will absolutely frighten her) and “Hairspray” (which she very well may love, but I’m not thrilled about seeing.
Again, Mr. Bean has the ONLY G-rating of the entire lot. My daughter is 4. Not all PG films are going to be OK for her. PG-13 and R films are absolutely not going to happen. It’s a virtual wasteland out there if you want to take a young child to see a movie.
I am sure things will shape of around Christmas, but why do the movie studios think that the only time children want to see movies are summer and Christmas? Do they think we shut them up I the house with old Barney reruns for the rest of the year?
My daughter is just as valuable as a marketing target as the next person. In fact, she is probably more relentless in asking me to buy things for her than a child between the ages of 10 and 15. If she sees a film, she wants everything out there associated with it. She may not have her own money to spend, but she wears me down more often than not. Isn’t that valuable to marketers?
I’ll think about Hairspray. Gigi loved the two High School Musical movies, so another film in the same genre might hold her attention. More likely, I will just bring her home and save my money.
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