The Search for a Logo
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I hear it all of the time. The women I mentor as they begin the journey to starting small businesses have an easy time of coming up with a business plan and even a business name, but they get stopped cold in their tracks when it comes time to put together a logo.
Your logo design is important, because it is a visual representation of everything your company represents. It should be unique and simple and very easy to remember. Don’t mess with too many colors or a busy graphic, because you will just overwhelm the senses. Keep it simple, so to speak.
I found an online service is perfect for those of you who do not have graphic know-how, but are still interested in Do It Yourself logo design. Logo Yes walks you through the steps to create your own logo. You choose the fonts, the colors, and even the graphic and layout. You use their tools to bring to life the concept in your mind. Or, if you are stuck for ideas, you will find that browsing through their categorized graphics will give you tons of inspiration.
I can design a logo myself with their system in minutes. In fact, I went ahead and took advantage of their offer to play with the logo design software for free and came up with this simple design for a pool company.
Once you feel happy with the design you have created, you can purchase the file for a nominal price. You will receive it in a format that allows for flawless resizing as well as use in a black and white document.
You can also purchase business card, postcard, brochure, and launch kit designs that incorporate your new logo. Again, I find these prices reasonable in comparison to the design market.
If you have the knowledge and software to design your own logo without using a service, then all the better. I have seen all too often, though, logos that use too many colors, hard-to-read fonts and low resolution images that pixilated when resized. Just grabbing a graphic off the internet and using it for print work is not a professional approach. You will end up with blurry images and sloppy looking business materials. You need to work with vector images that resize without compromising quality.
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