You’ve Got to Network
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Here’s one for all my friends who are striking out and forming their own home-based businesses. I have a site that offers free instructions for hair bows and I mentor a lot of women in the building of their businesses. It is a huge feeling of satisfaction to know I am helping even one person find a way to stay home with their children.
Business networking is an important aspect of running a successful business, large or small. You probably already realize you need to get out and there and get the word out to potential customers, but don’t over look the value of having significant contact with other businesses. You can hook up with other local businesses that compliment your product so that you can cross-sell for one another, refer customers, and help each other further your business appeal. You can form alliances with business owners in other states or non-competitive regions that run the same kind of business that you do so that you can exchange best practices and give one another encouragement and support.
Direct Matches is an online business community with over 65,000 members. You can post a business profile for free, as well as take advantage of free advertising, free classifieds, free networking, and a host of other business-building features. It does seem to be especially aimed, though, at direct sales business opportunity situations – specifically multi-level ventures. Nonetheless, the free features are worth checking out. See if you can make the community work for you.
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